October 20, 2015 BY Patrick Johnson
There’s no denying that the NBA has progressed into a three-point heavy league over the past half-decade and nobody embodies that monumental shift more than Steph Curry and the Golden State Warriors. The reigning MVP and NBA Champions used their ridiculous range and spacing to take the league by storm in dominant fashion last year. Now Under Armour is back with the help of Jamie Foxx to talk about how a three is basically the new dunk, full of excitement and awe propelled by the insane skill-level of Steph. The stark video showcases brief glimpses of the upcoming UA Curry Two and the “Iron Sharpens Iron” colorway while a near-black and white aesthetic is interrupted by sparks and flares similar to how the vibrant midsole lights up the Curry Two. It’s a powerful ad and when compared to Jamie and Steph’s spots last year, it shows how serious a contender UA Basketball has become after one magnificent season. Watch it below.
— Foot Locker (@footlocker) October 20, 2015